Introduction: A Wine Tour You Might Not Expect to Love (But Will)
If you’re considering a wine tour in Traverse City and want to avoid the usual bus crowd, the “Red Eye” 4 Winery Old Mission Traverse City Early Wine Tour offers a surprisingly upscale experience. While most tours can feel rushed or crowded, this one promises a different pace—more of a VIP vibe, with luxury SUVs, expert guides, and personalized service. It’s perfect for those who love good wine, stunning scenery, and a bit of comfort on their morning adventure.
Two aspects we really appreciate are the luxury transport—no noisy, tired old buses here—and the early start that lets you beat the crowds and enjoy the wineries’ serenity. A possible downside? The tour’s price is on the higher side at $89 per person, which might seem steep for some. However, when you factor in the personalized service, the small group size, and the exclusive wineries visited, it’s a solid value for wine lovers who crave quality and authenticity rather than just a party bus.
This tour is best suited for travelers who value comfort, intimate group settings, and expert guidance. If you’re keen to sip world-class wines while enjoying breathtaking views with minimal hassle, this one’s worth considering.
- Key Points
- The Experience: A Closer Look at the Itinerary and What Makes It Special
- Why This Tour Stands Out
- The Start: Downtown Pickups and Early Mornings
- Wineries Visited: Quality Over Quantity
- What You’ll Experience
- The Views: More Than Just Wine
- Transportation and Comfort
- Flexibility and Personalization
- Price and Value: Does It Make Sense?
- Additional Considerations
- Who Should Consider This Tour?
- The Sum Up: Who Will Love This?
- FAQ
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Key Points

- Luxurious SUV transportation offers a comfortable ride and avoids the chaos of traditional bus tours.
- Early start means you beat the crowds and enjoy the wineries in a more relaxed atmosphere.
- Four carefully selected wineries showcase some of the best wines and scenery on Old Mission Peninsula.
- Expert guides provide personalized wine recommendations and local insights.
- Limited group size (most likely 6-7 people per vehicle) ensures a more intimate, tailored experience.
- Stunning views of Grand Traverse Bay and the surrounding landscape elevate the wine tasting experience.
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The Experience: A Closer Look at the Itinerary and What Makes It Special

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Why This Tour Stands Out
A common complaint about wine tours is the feeling of being rushed or packed onto an overcrowded bus. The “Red Eye” tour flips that script, focusing on comfort and exclusivity. For about four to five hours, you’ll be chauffeured in a luxury SUV—think GMC Yukon, Chevrolet Suburban, or Cadillac Escalade—giving you ample space and a smooth ride. With a maximum of 24 travelers combined across vehicles, you’ll likely be with a small, friendly group, enhancing the personal touch.
The Start: Downtown Pickups and Early Mornings
The tour kickoff is at 303 E State St, Traverse City, a convenient spot for most visitors. Starting early, usually with a glass of wine in hand by 10:10AM, lets you sidestep the afternoon rush and the busloads that tend to flock later in the day. This is a big plus for those who prefer a calmer, more intimate tasting experience.
Wineries Visited: Quality Over Quantity
You’ll visit four wineries, with options to tailor the list based on your preferences. The tour includes stops at renowned spots like Hawthorne Vineyards, Chateau Chantal, Bonobo Winery, Brys Estate, and Bowers Harbor Vineyards. Each offers something unique:
- Hawthorne Vineyards: Known for reds and whites, guests love the opportunity to buy wine, join tasting flights, or even join the wine club if they wish. One reviewer called it “one of the best vineyards in Traverse City,” praising the chance to sample top-quality wines without feeling rushed.
- Chateau Chantal: Sitting atop one of the highest points on Old Mission Peninsula, it offers fantastic panoramic views. Guests can enjoy tasting flights while soaking in the scenery, making it more than just about wine—it’s about the setting.
- Bonobo Winery: A favorite among many, Bonobo has a vibe that makes guests feel like movie stars. Reviewers mention the wines as “wines you cannot wait to brag about,” highlighting how memorable their selection is.
- Brys Estate Vineyard & Winery: Consistently ranked among Michigan’s top ten wineries, Brys is especially loved for their “Froze” drink and laid-back yet high-quality atmosphere. Guests often comment on how they loved the vibe here and appreciated the personalized attention.
- Bowers Harbor Vineyards: As one of the original wineries in the area, established in 1991, it’s a historic stop with a relaxed environment. Guests enjoy sampling wines in a setting that’s both scenic and authentic.
What You’ll Experience
Each stop lasts around 50 to 55 minutes—plenty of time for tasting, relaxing, and chatting with guides. You can buy flights, glasses, or bottles—food is extra, but the focus is on wine and views. The guides, mostly U of Michigan and MSU grads, offer insider knowledge and tailored recommendations, elevating the experience beyond just sipping.
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The Views: More Than Just Wine
One of the tour’s highlights is the stunning scenery. As you visit wineries perched on hillsides, you’ll get sweeping views of Grand Traverse Bay and the surrounding landscape. These vistas aren’t just background—they’re part of what makes the experience special. Many guests mention how the views made their tastings more memorable, providing the perfect backdrop for photos and relaxed conversations.
Transportation and Comfort
The use of luxury SUVs—not buses—means you’ll have plenty of space and climate control. The air-conditioned vehicles ensure comfort regardless of the weather outside. This setup is especially appreciated by travelers wanting a more refined experience—no cramped seats, no noisy crowds.
Flexibility and Personalization
The tour isn’t rigid—guides are happy to accommodate your preferences. If you have favorite wineries or want to skip certain stops, just let them know. This flexibility means your experience can be tailored, adding to its overall value.
Price and Value: Does It Make Sense?
At $89 per person, this tour isn’t the cheapest option around, but it’s easy to see why it appeals to those who prioritize quality and comfort. Included in this price are expert guides, a complimentary bottle of wine per group, and private transportation—elements that add a lot of value. You’re paying for a curated, small-group experience in luxury vehicles, which most traditional tours can’t match.
Compared to standard bus tours, this one delivers a more relaxed, personalized atmosphere—perfect for couples, small groups, or anyone seeking a more upscale wine adventure. When you consider that the tour includes four stops, guided tastings, and the convenience of pickup and drop-off, the value becomes clearer.
Additional Considerations
- The tour is designed for most travelers, with confirmation received immediately after booking.
- It’s a law enforcement and first responder friendly experience, owned and operated by a former law enforcement officer—adding an extra layer of trustworthiness.
- The tour’s maximum of 24 travelers ensures intimate group sizes, allowing guides to give more personalized attention.
Who Should Consider This Tour?

This experience is ideal for wine enthusiasts who appreciate comfort and exclusivity. If you’re traveling in a small group, celebrating a special occasion, or simply dislike the chaos of larger buses, this tour offers a nice upgrade. It’s also suited for those who want a relaxed pace, stunning scenery, and insider wine tips.
However, if your main goal is a party atmosphere or a very tight budget, this might not be the best fit. The early start and luxury feel are best appreciated by travelers who value quality over quantity and enjoy a touch of sophistication.
The Sum Up: Who Will Love This?

For anyone looking for a more upscale, relaxed way to explore Traverse City’s wineries, the “Red Eye” tour hits the mark. It combines the intimacy of a small group, the comfort of luxury SUVs, and the beauty of the region’s most scenic vineyards and views. The early start helps you avoid crowds, while knowledgeable guides make sure you leave with more than just a buzz—you’ll have genuine insights into local wines.
If you’re seeking an authentic, premium experience that emphasizes comfort and quality over chaos, this tour is a smart choice. It’s especially well-suited for couples, wine aficionados, or small groups craving a more personalized, memorable day in Michigan wine country.
The “Red Eye” 4 Winery Old Mission Traverse City Early Wine Tour
FAQ

How many wineries will I visit?
You will visit four wineries on the tour, with the flexibility to customize your preferences.
What type of vehicle is used for transportation?
Luxury SUVs such as GMC Yukon, Chevrolet Suburban, or Cadillac Escalade are used, providing a comfortable and climate-controlled ride.
Is the tour suitable for all ages?
Most travelers can participate, though it is primarily designed for adults enjoying wine; check with the provider if you have specific questions.
What’s included in the price?
Expert guides, a complimentary bottle of wine for your group, and transportation in luxury SUVs are included. Tasting flights, food, and bottles are extra.
Can I join the tour if I’m a solo traveler?
Yes, solo travelers are welcome, and the group size ensures you won’t feel left out.
Where does the tour start and end?
It begins at 303 E State St, Traverse City, and ends back at the same location.
Is there any cancellation fee?
You can cancel free of charge up to 24 hours before the tour for a full refund. Cancellations within 24 hours are non-refundable.
In summary, the “Red Eye” tour offers a refined way to experience Traverse City’s wine country—small groups, expert guides, and stunning views—making it an excellent choice for those who want to indulge in both quality wine and scenic beauty without the hassle of traditional bus tours.

























