London’s enchanting connection to the Harry Potter universe is undeniable, and devoted fans can now uncover its wizarding wonders on an immersive private walking tour. From iconic landmarks to film locations that inspired the series, this magical experience takes visitors on a journey through the city’s Harry Potter heritage. Exploring the streets that evoked the settings of Diagon Alley and Knockturn Alley, the tour culminates at a renowned landmark, leaving participants eager to discover more about the captivating world J.K. Rowling created.
Key Points

- Explore iconic film locations that brought the wizarding world of Harry Potter to life, including Diagon Alley, Knockturn Alley, and Flourish and Blotts.
- Discover hidden passages and alleys in central London that evoke the magical atmosphere of the Harry Potter series.
- Capture photos with the captivating bronze statue of Harry Potter located in Leicester Square.
- Experience the literary heritage of the Harry Potter series by visiting the iconic Flourish and Blotts bookstore.
- Tour culminates at the vibrant Piccadilly Circus, showcasing key filming locations and behind-the-scenes stories.
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Contents
- Key Points
- Starting Location and Landmarks
- Exploring Diagon Alley and Knockturn Alley
- The Harry Potter Statue
- Visiting Flourish and Blotts
- Exploring Craven Street and Strand
- Discovering Cecil Court and Leicester Square
- Finishing at Piccadilly Circus
- Tour Inclusions and Exclusions
- Recap
- Our Top Picks in London
- More Walking Tours in London
- More Tours in London
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Starting Location and Landmarks

The tour begins at the St Thomas Hospital / County Hall (Stop D), providing participants with a convenient and easily accessible starting point.
From there, the guide leads the group across the iconic Westminster Bridge, showcasing the stunning views of the River Thames and the nearby Westminster Pier, Ministry of Defence, and Great Scotland Yard.
The walking route then takes the group through the charming streets of central London, including Craven Street, the Strand, and St Martin’s Lane. Along the way, they’ll discover the filming locations for Diagon Alley, Knockturn Alley, and 12 Grimmauld Place, seeing the magical world of Harry Potter.
The tour culminates at the vibrant Piccadilly Circus, where participants can capture a photo with the famous Harry Potter statue.
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Exploring Diagon Alley and Knockturn Alley

As the tour progresses, the guide leads participants down the charming streets, pointing out the iconic film locations that brought the magical world of Harry Potter to life. Diagon Alley and Knockturn Alley, two of the most famous wizarding hubs featured in the stories, come into full view, captivating the group with their whimsical storefronts and enchanting atmosphere.
The group explores the storefronts of Flourish and Blotts, the Leaky Cauldron, and other beloved establishments, seeing the sights and sounds of the wizarding world. The guide shares fascinating insights and behind-the-scenes stories, enhancing the experience for both casual fans and die-hard Potter enthusiasts.
| Diagon Alley Locations | Knockturn Alley Locations |
|---|---|
| Flourish and Blotts | Borgin and Burkes |
| Weasleys’ Wizard Wheezes | The Leaky Cauldron |
| Ollivander’s Wand Shop | Madam Malkin’s |
| Gringotts Wizarding Bank | Quality Quidditch Supplies |
| Eeylops Owl Emporium | Magical Menagerie |
The Harry Potter Statue

Amidst the bustling streets of London, a captivating bronze statue of the beloved Harry Potter stands as a testament to the enduring magic of the wizarding world.
This iconic statue, located in Leicester Square, offers visitors a unique photo opportunity to pose with the famous protagonist. Sculpted with meticulous detail, the statue captures Harry in his signature Gryffindor robes, wand in hand, as if poised to cast a spell.
The statue’s presence serves as a delightful attraction for Harry Potter fans, who can enjoy the enchanting world of the series and capture cherished memories. This iconic landmark is a must-visit for any Potterhead exploring the magical sights of London.
Visiting Flourish and Blotts
For ardent Potterheads, a visit to Flourish and Blotts, the renowned wizarding bookstore featured prominently in the Harry Potter series, is a must-do experience when exploring the magical sights of London.
During the private walking tour, guests will have the opportunity to step into the world of Harry Potter and enjoy the rich literary heritage of the franchise. The tour guide will provide insights into the significance of Flourish and Blotts, highlighting its role as a hub for wizarding knowledge and the countless magical tomes that line its shelves.
Visitors can expect to:
- Explore the intricate details and architectural features that bring the bookstore to life on the silver screen
- Browse a selection of authentic Harry Potter-themed books and merchandise
- Pose for photos, capturing the essence of this iconic wizarding landmark
Exploring Craven Street and Strand

Along the Strand, the tour explores the historic Craven Street, a location that featured prominently in the Harry Potter films. Visitors stroll down this charming alleyway, taking in the architectural details that set the stage for several key scenes in the beloved series.
Just steps away, the group will also visit 56-59 Strand, another filming location used for the wizarding world. Here, they’ll discover the hidden passages and alleys that evoke the magical atmosphere of the books and movies.
The tour continues towards 100 St Martin’s Lane, where more Harry Potter sites await, providing a unique opportunity for fans to enjoy the iconic settings of their favorite fictional universe.
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Discovering Cecil Court and Leicester Square

As the tour moves on, it leads participants to the enchanting Cecil Court, a hidden gem that served as a filming location for the Harry Potter series. This quaint, pedestrian-only alley, lined with charming bookshops and antique stores, evokes the whimsical atmosphere of the wizarding world.
After exploring Cecil Court, the tour continues to the bustling Leicester Square, where visitors can marvel at the iconic statue of William Shakespeare. The tour guide shares fascinating insights about the square’s role in the Harry Potter films, including the location of the premier of the final movie.
Participants will also have the opportunity to visit Shaftesbury Avenue, another significant filming site in the Harry Potter universe.
Finishing at Piccadilly Circus
The tour culminates at the vibrant Piccadilly Circus, where participants can marvel at the iconic neon signs and bustling atmosphere that has graced many a Harry Potter scene.
This lively square is where the Weasley twins opened their joke shop, Weasleys’ Wizard Wheezes, in the sixth book. Visitors can snap photos in front of the famous Shaftesbury Memorial Fountain, also known as the Eros statue, and explore the surrounding shops and entertainment venues.
The tour guide will point out key filming locations and share behind-the-scenes stories, ensuring participants leave with a deeper appreciation for how London’s landmarks have been woven into the beloved Harry Potter universe.
With the tour complete, guests are free to continue exploring Piccadilly Circus at their own pace.
Tour Inclusions and Exclusions

The tour includes a knowledgeable Harry Potter guide who’ll lead participants through the magical film locations, making it great for kids.
However, hotel pickup/drop-off, a visit to the Warner Bros Studios, food/drinks, and gratuities aren’t covered.
The tour’s inclusions are:
- Knowledgeable Harry Potter guide
- Exploring Diagon Alley, Knockturn Alley, and 12 Grimmauld Place film locations
- Photo opportunity with the famous Harry Potter statue and visit to Flourish and Blotts
The exclusions include:
- Hotel pickup and drop-off
- Visit to the Warner Bros Studios
- Food and drinks
- Gratuities
Harry Potter in London – Private Walking Tour
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Recap
The Harry Potter in London – Private Walking Tour offers a magical journey through the iconic landmarks and filming locations that inspired the wizarding world.
Fans will be enchanted by the captivating Harry Potter statue, the visit to the fictional Flourish and Blotts, and the discoveries along the streets of Diagon Alley and Knockturn Alley.
The tour culminates at the bustling Piccadilly Circus, providing a fitting conclusion to this immersive experience.
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