This bustling Brazilian metropolis offers outstanding walking tours, cultural excursions, and private guides for every interest. The most rewarding experiences include intimate walking tours through historic neighborhoods, where guides share authentic stories and hidden gems. Soccer stadium tours stand out, giving you behind-the-scenes access at legendary venues. For culture, we love the small-group food tours through local markets and the LGBTQIA+ history walks that showcase the city’s diverse heritage.
Let’s explore the absolute best guided experiences São Paulo has to offer.
Key Points
- Customizable private city tours with personalized experiences, led by knowledgeable local guides, covering interests like food, art, shopping, and architecture.
- Cultural and historical walking tours highlighting diverse immigrant neighborhoods, historic buildings, and the vibrant Liberdade street market.
- Immersive sports and football experiences, including guided tours of the Neo Química Arena and live football matches at São Paulo stadiums.
- Diverse walking and nightlife tours showcasing the city’s vibrant bar scene, street art, and cultural attractions.
- Niche tours catering to specialized interests, such as LGBTQIA+ culture and private ceremonies, with accessibility and personalized experiences.
Amazing São Paulo Overview in 4 or 5 Hours With a Private Guide
While São Paulo may be known for its bustling streets and towering skyscrapers, this private city tour offers an in-depth look at the cultural and architectural highlights of Brazil’s largest metropolis.
Over the course of 4-5 hours, travelers can customize their itinerary to focus on their interests, whether it’s exploring local food, art, shopping, or architecture. The tour is led by a knowledgeable local guide, providing personalized insights into the city’s history and landmarks.
Pickup and drop-off at select hotels are included, along with bottled water, fuel, and entrance fees. Depending on the locations visited, meals may also be provided.
With a 98% recommendation rate and a 4.9 overall rating from 187 reviews, this tour is praised for its engaging commentary, friendly guides, and unique experiences like visiting Batman Alley and local markets.
For those seeking an immersive introduction to São Paulo, this private tour is a fantastic option.
Read our full review: Amazing São Paulo Overview in 4 or 5 Hours With a Private Guide Review
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São Paulo: Must-See Sites Walking Tour With A Guide
Explore the vibrant heart of São Paulo on this comprehensive walking tour that showcases the city’s must-see historic and architectural gems. Priced from just $25.71 per person, this 2-hour tour provides a wealth of insights into São Paulo’s rich history and culture.
Kick off the experience at the Novotel Sao Paulo Jaragua Conventions, then wander through iconic landmarks like the Pateo do Collegio, Manor of the Marquesa of Santos, and the breathtaking Catedral da Sé.
Along the way, your knowledgeable guide, fluent in English, French, Portuguese, and Spanish, will offer valuable local perspectives and recommendations.
With a private and customizable format, and the option for small groups, this tour caters to your interests and needs. Enjoy full flexibility, as you can easily cancel up to 24 hours in advance for a full refund.
Whether you’re traveling solo, with friends, or as a couple, this walking tour offers an immersive introduction to the best of São Paulo.
Read our full review: São Paulo: Must-See Sites Walking Tour With A Guide Review
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Casa Do Povo: Guided Tour of Neo Química Arena
The Casa do Povo: Guided Tour of Neo Química Arena offers visitors an up-close look at one of Brazil’s most impressive football stadiums. Located in São Paulo, the tour boasts an impressive 98% recommendation rate from 780 total reviews, with a stellar 4.9/5 star rating.
Guests can expect access to the field, locker rooms, and technical areas, led by enthusiastic guides praised for their energy and explanations. The experience includes access to bathrooms, a snack bar, and the reserve bank, catering to the needs of families and wheelchair/stroller users.
Tickets can be easily booked with free cancellation and a lowest price guarantee.
While the tour is generally well-received, some visitors have noted concerns about access to certain areas and a lack of signage. Suggestions for improvement include adding more open restrooms, water stations, and enhancing the museum displays with greater historical recognition.
Read our full review: Casa Do Povo: Guided Tour of Neo Química Arena Review
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São Paulo: Highlights Walking Tour With A Guide
Discover the vibrant heart of São Paulo on a 3-hour walking tour led by a knowledgeable local guide. For Kč 884 per person, you’ll explore the city’s historic center and uncover its architectural gems.
The tour is available in English, French, Portuguese, and Spanish, with a private group option.
Highlights include the Pateo do Collegio, the birthplace of São Paulo, the Gothic-style Sé Cathedral, and the iconic Martinelli Building.
You’ll also visit the Farol Santander for panoramic city views and the Theatro Municipal, a cultural symbol. Optional stops can be added, such as the Bank of Brazil Cultural Center and the Mosteiro de São Bento.
Throughout the tour, your guide will provide valuable insights into the city’s history and architecture. You’ll receive tips on additional activities to enjoy during your time in São Paulo.
The tour is wheelchair accessible, with a meeting point at the front of Hotel Pallion Center. Entry fees to monuments and museums aren’t included in the base price.
Read our full review: São Paulo: Highlights Walking Tour With A Guide Review
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Discover Sao Paulo History Guided Tour
Though often overlooked by visitors, the Discover Sao Paulo History Guided Tour offers an immersive glimpse into the city’s diverse immigrant communities and rich cultural heritage.
Led by knowledgeable guides, the 3.5-km walking tour takes participants through Japanese, Italian, and Syrian-Lebanese neighborhoods, highlighting historic buildings, monuments, and the vibrant Liberdade street market.
Travelers can expect a personalized experience, with a maximum group size of 10 ensuring ample opportunities for interaction and learning about local produce and authentic cuisines.
The tour’s flexible cancellation policy and reserve now, pay later option add convenience, while the overall 5.0-star rating and 100% recommendation rate from previous participants attest to its quality.
Easily accessible by public transportation, the tour caters to a range of abilities, making it suitable for most travelers, except those with back problems.
Whether seeking an immersive culture or simply wanting to uncover Sao Paulo’s hidden gems, this guided tour presents an unparalleled opportunity to discover the city’s rich history and diversity.
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São Paulo: Bar and Street Art Crawl With Local Guide
Immersing visitors in São Paulo’s vibrant bar scene and captivating street art, the “São Paulo: Bar and Street Art Crawl with Local Guide” tour offers an unforgettable cultural experience.
Priced at $34.22 per person, the 3-hour tour led by local experts showcases the best of Vila Madalena, known as the city’s top tourist attraction. Participants can connect with the arts community, explore numerous bars, and discover the neighborhood’s renowned street art, all while gaining insights into São Paulo’s history.
Suitable for adults, solo travelers, and groups, the tour caters to both drinkers and non-drinkers, receiving 5-star ratings from past guests who appreciated the guides’ passion and ability to foster connections.
With free cancellation available up to 24 hours in advance, this tour provides a seamless way to take in São Paulo’s vibrant culture and nightlife.
Read our full review: São Paulo: Bar and Street Art Crawl With Local Guide Review
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Private Half-Day Guided Tour to São Paulo
Offering a comprehensive introduction to São Paulo’s diverse landscapes, the Private Half-Day Guided Tour provides an efficient means for visitors to explore the city’s renowned landmarks and hidden gems.
Recommended by 100% of travelers and boasting a Badge of Excellence, this private tour ensures a personalized experience for groups of up to 4 people.
The tour includes private transportation, water service, and a provided lunch, along with the expertise of a knowledgeable local guide, Juliana, who’s praised for her fantastic, personable, and effective approach.
Covering a range of neighborhoods, the tour allows guests to enjoy São Paulo’s vibrant culture and history.
With convenient pickup and drop-off in the city, flexible scheduling, and free cancellation up to 24 hours in advance, the Private Half-Day Guided Tour offers an accessible and hassle-free way to discover the best of São Paulo.
Read our full review: Private Half-Day Guided Tour to São Paulo Review
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São Paulo: City Highlights Guided Tour
This comprehensive 5-hour São Paulo: City Highlights Guided Tour provides visitors with a well-rounded introduction to the city’s vibrant neighborhoods and iconic landmarks.
Priced at €54.90 per person, the tour offers insights into Brazil’s history and culture from a local expert guide. Highlights include exploring the street art-filled Batman Alley, admiring panoramic views from Paulista Avenue, and visiting the House of Roses Cultural Center and the Ibirapuera Park.
The tour includes air-conditioned transportation, hotel pickup/drop-off, and entrance fees. Travelers can expect a lively atmosphere as they discover the city’s diverse attractions, with opportunities for photo stops and an optional coffee tasting.
With an overall rating of 4.5/5 from 184 reviews, the tour is a popular choice for those seeking a comprehensive introduction to São Paulo. Guests are advised to wear comfortable shoes and bring a rain jacket, as the itinerary covers both indoor and outdoor locations.
Read our full review: São Paulo: City Highlights Guided Tour Review
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5 Hour Private Guided Tour of São Paulo With Fruit Tasting
Although this private 5-hour guided tour of São Paulo provides travelers with a comprehensive introduction to the city’s major sights and neighborhoods, the highlight is the opportunity to taste a variety of local fruits at bustling markets.
Priced from $130 per person, the tour can accommodate groups of various sizes and includes air-conditioned private transportation with pickup from the traveler’s preferred location.
Wheelchair accessibility, infant seats, and service animals are also available, making the experience inclusive. Guided by knowledgeable local experts like Mauro, Pedro, and Julianna, the tour offers historical context and personalized insights to match individual interests.
With an impressive 5.0 rating from 71 reviews and 100% traveler recommendation, this tour provides a well-rounded introduction to the vibrant and diverse city of São Paulo.
While some travelers expressed disappointment in missing specific activities like the market visit, the overall feedback highlights the guides’ expertise and the tour’s ability to deliver a memorable and immersive experience.
Read our full review: 5 Hour Private Guided Tour of São Paulo With Fruit Tasting Review
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Companionship of a Bilingual Guide in São Paulo
For travelers seeking a more personalized and immersive São Paulo experience, the “Companionship of a Bilingual Guide” tour provides the opportunity to explore the city with the guidance of a knowledgeable local.
Priced from $80 per person, the tour offers 4.5 to 7 hours of companionship, with free cancellation up to 24 hours in advance. The service is wheelchair accessible, but not suitable for those with epilepsy.
Guests can expect a focus on companionship rather than a formal tour, allowing for a tailored experience with tips from the local guide. The service is gay-friendly and offers interpretation services.
With an overall 5-star rating based on 3 reviews, the tour has received positive feedback for the guide’s friendliness, professionalism, and deep local knowledge. Participants can select their preferred date and check availability.
While entrance fees to some paid places are included, personal expenses aren’t covered.
Read our full review: Companionship of a Bilingual Guide in São Paulo Review
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São Paulo Carnival Parade From A Prime Box: With Shuttle, Guide, Food & Drink
Eager to experience the vibrant spirit of São Paulo’s Carnival? This premium tour offers an unparalleled front-row view of the legendary parade.
Enjoy exclusive box seating at the Anhembi Sambadrome, where you’ll marvel at the colorful costumes and electrifying performances of the samba schools. Indulge in an open bar with beer, spirits, and non-alcoholic options, as well as a tempting buffet of Brazilian dishes and snacks.
The entertainment keeps the energy high, with DJs, shows, and live performances within the cabin area. For a personalized touch, the small group setting ensures attentive guidance from a professional bilingual host.
Hassle-free transportation to and from your São Paulo hotel or specified location completes the seamless experience. Whether you’re seeking an immersive cultural celebration or a luxurious VIP outing, this tour delivers an unforgettable Carnival experience.
Priced at $570 per person, it’s a must-do for travelers seeking the best of São Paulo’s iconic festival.
Read our full review: São Paulo Carnival Parade From A Prime Box: With Shuttle, Guide, Food & Drink Review
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Sao Paulo: Private Custom Tour With a Local Guide
Travelers seeking a personalized exploration of São Paulo can embark on a private custom tour with a knowledgeable local guide.
The tour offers flexibility with duration options ranging from 2 to 8 hours and is available in Italian, French, Spanish, and English. Priced from $56.56 per person, the tour allows for customization based on personal interests and preferences.
Highlights include visiting iconic sights, discovering hidden gems, and gaining insights into local culture and life.
The tour is wheelchair accessible, and hotel pickup is available for those located in the city. Booking is easy, with the option to reserve now and pay later. Customers can check availability to find suitable start times.
The tour includes private transportation, customization, and guidance on attractions, while food, drinks, tips, and attraction tickets are excluded.
With an overall rating of 4/5 from 5 reviews, the private custom tour receives positive feedback for its personalized approach and the responsiveness of the guides.
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Kids & Family – Full Day Private Guided Tour in São Paulo
Families seeking a dynamic and enriching exploration of São Paulo can embark on a full-day private guided tour designed with kids and the whole family in mind.
This customizable experience highlights interactive museums, the city zoo, an escape room, parks, and even indoor skydiving, ensuring fun for all ages. The private tour allows for a personal, crowd-free experience, with an English-speaking bilingual guide and private transportation.
Hassle-free pickup and drop-off at locations within São Paulo’s city limits are included, along with all entrance fees, meals, and drinks. Guests can look forward to a seamless and comfortable journey, with the option to add tips for the guide and driver.
Wheelchair accessibility and infant seats are available, making this tour suitable for families of all sizes and needs. Operated by the highly-rated Gregtur Turismo, this full-day private guided tour in São Paulo promises an unforgettable family adventure.
Read our full review: Kids & Family – Full Day Private Guided Tour in São Paulo Review
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São Paulo: Full-Day Guided City Tour From the Port of Santos
Cruise passengers docking at the Port of Santos can embark on a comprehensive full-day guided city tour of São Paulo. Priced at $675.00 per group (up to 3 participants), the 8-hour excursion includes private transfer to and from the cruise ship.
The itinerary highlights the vibrant city, from the historic Liberdade neighborhood to the bustling Paulista Avenue financial district. Guests will explore a prominent municipal market, take in the lush greenery of Ibirapuera Park, and enjoy a live guide available in English, Portuguese, and Spanish.
Roundtrip transportation and wheelchair accessibility ensure a seamless experience. Travelers are advised to pack comfortable shoes, sun protection, and notify of any special seating requirements for children.
With flexible booking and free cancellation up to 24 hours in advance, this tour offers cruise passengers an in-depth discovery of São Paulo.
Read our full review: São Paulo: Full-Day Guided City Tour From the Port of Santos Review
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LGBTQIA+ Private Tour: Explore São Paulo With A Local Gay-Friendly Guide
Are you looking to explore São Paulo’s vibrant LGBTQIA+ culture? Consider this LGBTQIA+ Private Tour, which takes you on a 14-stop journey through the city.
Highlights include museums, parks, vertical gardens, and the renowned Batman Alley, home to the largest mural collection.
The tour is led by a professional, licensed private guide and includes private transportation. Groups larger than 4 have a dedicated driver, while the guide drives smaller groups.
All taxes, fees, and pick-up/drop-off within the city limits are covered. Though meals and drinks aren’t included, tips are optional.
With a 100% recommendation rate and an overall rating of 5.0 from 13 reviews, this tour offers a tailored, knowledgeable, and safe experience. Guests appreciate the local perspectives on art, history, and cuisine.
Priced from €177.37 per person, you can reserve now with flexible payment and free cancellation up to 24 hours before the tour.
Operated by Gregtur Turismo, this tour is an excellent way to discover São Paulo’s vibrant LGBTQIA+ community.
Read our full review: LGBTQIA+ Private Tour: Explore São Paulo With A Local Gay-Friendly Guide Review
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São Paulo: Classic Half-Day Private Sightseeing Guided Tour
Though São Paulo is one of the largest cities in the world, this Classic Half-Day Private Sightseeing Guided Tour provides an engaging overview of the city’s evolution from a small village to the vibrant metropolis it’s today.
Lasting 6 hours and costing $188.21 per person, the tour is available in multiple languages and allows for a personalized experience.
Highlights include visits to iconic neighborhoods and landmarks like Ibirapuera Park, the MAC Museum, Sé Cathedral, and Paulista Avenue, with time for shopping, eating, and photography.
The tour includes transportation, a professional licensed guide, and covers taxes and fees, though entrance fees aren’t included.
With an impressive overall rating of 5/5 based on 24 reviews, this tour offers tremendous value, thanks to knowledgeable and friendly guides like Danilo and Carlos.
Those interested can check availability and book the tour directly online.
Read our full review: São Paulo: Classic Half-Day Private Sightseeing Guided Tour Review
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Guided Ceremony in Brazil
Travelers seeking a profound and immersive experience in the traditions of Brazil can opt for the Guided Ceremony in Sao Paulo. Operated by ayawakening, this 5-star rated tour offers a private ceremony in an intimate setting with a maximum of 20 participants.
Priced from $524.96 per person, the tour includes private transportation, breakfast, the ceremony itself, integration, and preparation.
The ceremony takes place in Sao Paulo and isn’t wheelchair accessible. It’s also not recommended for pregnant travelers or those with heart problems or serious medical conditions, though most travelers can participate.
Booking is flexible, with a free cancellation policy up to 24 hours before the experience. Travelers can select a pickup point, with confirmation received at booking.
Read our full review: Guided Ceremony in Brazil Review
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Live Football Guided Experience at the São Paulos Stadium
One of the top-rated guided experiences in São Paulo is the Live Football Guided Experience at the São Paulo Stadium. Priced from $149 per person, this 5-star tour accommodates up to 15 travelers for an immersive look at the local football culture.
Led by a passionate Corinthian fan, the tour includes bleacher tickets, metro transportation, and a complimentary stadium drink. Pre-event instructions help participants navigate the fan atmosphere, while the metro ride and stadium walk provide engaging introductions.
Participants enjoy prime seating near the action and can soak up the unison chants and memorable stadium energy. After the match, the guide offers guidance to avoid post-game congestion. As a thoughtful touch, the guide shares video highlights to preserve the experience.
Though not wheelchair accessible, this lively tour is suitable for most travelers seeking an authentic São Paulo football outing.
Read our full review: Live Football Guided Experience at the São Paulos Stadium Review
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Football Museum and Stadiums in Sao Paulo Guided Private Tour
Operated by Gregtur Turismo, the Football Museum and Stadiums in Sao Paulo Guided Private Tour offers an immersive exploration of Brazil’s illustrious football heritage.
Priced from $210 per person, this private tour includes a licensed bilingual guide, transport, and entrance fees. Wheelchair and stroller accessible, the tour is suitable for most travelers.
Participants can expect to visit the Football Museum and local stadiums, with flexible pickup and drop-off within Sao Paulo. The tour provides an intimate experience, as only your group will participate.
Advance booking secures your spot, with the option to pay later. Guests can cancel up to 24 hours prior with no charges.
Reviews praise the tour’s exceptional quality, with a 5-star rating from all previous participants. The experience covers VAT, taxes, and other fees, though meals and tips aren’t included.
Read our full review: Football Museum and Stadiums in Sao Paulo Guided Private Tour Review
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Recap
São Paulo offers a variety of guided tours to suit different interests. From city overviews and walking tours to visits to sports stadiums and museums, there’s something for all. Whether you’re interested in architecture, history, or football, you’ll find a guided tour that provides an engaging and informative experience. The tours are a great way to make the most of your time in this vibrant city.