Vienna’s shopping tours cut straight to the best local finds while avoiding tourist traps. The most worthwhile options include the half-day small-group food walks, which smartly combine breakfast stops with an authentic Austrian lunch. I especially love the 6-hour guided tour – it hits all the right spots for traditional dishes and includes those cozy coffee houses that make Vienna famous.
For families or solo travelers wanting more attention, the Private Vienna Experience delivers with its local guides who really know their stuff. They’ll show you the traditional markets and shops that most travelers never find.
Let’s look at our favorite shopping tours that make the most of your time and money in Vienna.
Key Points
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Vienna offers a variety of shopping tours that showcase the city’s vibrant markets, specialty stores, and hidden boutiques, providing an immersive cultural experience.
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Popular shopping tours include the Vienna Market Tour, which explores iconic locations like the Naschmarkt and Brunnenmarkt, and the Vienna Fashion & Design Tour, highlighting the city’s thriving fashion and design scene.
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Knowledgeable local guides lead these tours, offering insider insights into Viennese shopping customs, the history behind the city’s iconic brands, and recommendations for unique souvenirs and artisanal products.
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Many shopping tours are tailored to specific interests, such as culinary-focused tours that combine market visits with tastings of traditional Viennese delicacies.
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Accessibility and convenience are prioritized, with options for small-group tours, private experiences, and transportation arrangements to ensure a seamless and enjoyable shopping experience in Vienna.
Viennas Highlights: Food, Coffee and Market Walking Experience
One of the best ways to discover the culinary and cultural gems of Vienna is through the Vienna’s Highlights: Food, Coffee, and Market Walking Tour.
This half-day, small-group tour showcases the city’s vibrant food scene and local markets. Guests enjoy a traditional Viennese breakfast, an authentic Austrian lunch, and generous samplings of street food, coffee, and drinks.
The tour explores iconic landmarks like St. Stephen’s Cathedral and the lively Naschmarkt and Brunnenmarkt. Led by a friendly local guide, the experience provides insider knowledge and cultural insights.
With a maximum of 16 people, this carbon-neutral tour is an excellent way to learn about Viennese cuisine and get oriented in the city at the start of your visit.
Read our full review: Viennas Highlights: Food, Coffee and Market Walking Experience Review
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Vienna: Food, Coffee, and Market Discovery Tour
Enjoy Vienna’s captivating culinary landscape with the Vienna: Food, Coffee, and Market Discovery Tour.
This 6-hour experience takes you on a guided exploration of the city’s local spots, from street stalls and markets to trendy cafés. Taste diverse Austrian dishes, learn about traditional Viennese coffee culture, and savor a lunch featuring schnitzel, goulash, and more alongside local wine or beer.
Explore the renowned Naschmarkt and other vibrant markets, then conclude with Austria’s favorite street food dish and a refreshing beverage.
With high-praise for knowledgeable guides and an authentic local experience, this tour is a must-do for food-lovers visiting Vienna.
Read our full review: Vienna: Food, Coffee, and Market Discovery Tour Review
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Private Vienna: Food, Coffee and Market Walking Experience
Set out on a private culinary odyssey through Vienna’s vibrant food scene with the Private Vienna: Food, Coffee and Market Walking Experience.
This 100% recommended tour takes you on a journey to taste traditional Viennese cuisine, from strudel to goulash.
Led by knowledgeable local guides, you’ll discover hidden gems, sample locally produced drinks, and learn about the city’s rich history and culture.
With a minimum of two travelers, the tour caters to solo adventurers and families alike.
Accessible and stroller-friendly, it’s a delightful way to learn about Vienna’s gastronomic delights.
Read our full review: Private Vienna: Food, Coffee and Market Walking Experience Review
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Vienna: Schönbrunn Christmas Market and Classical Concert
Visitors to Vienna can often enjoy a magical evening at the captivating Schönbrunn Palace Christmas Market, coupled with a classical music concert featuring beloved works by Mozart and Strauss.
Priced from £65.48 per person, the experience includes a concert at the Orangery Schönbrunn, where Mozart once performed. Concertgoers can also explore the Christmas market, open from November to January.
The package includes a culinary voucher and VIP perks like priority access and complimentary drinks. With an overall rating of 4.3/5, the event is wheelchair accessible and offers flexible booking and cancellation policies, making it a must-try for classical music enthusiasts visiting Vienna.
Read our full review: Vienna: Schönbrunn Christmas Market and Classical Concert Review
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Christmas Market Vienna Tour
For those seeking an immersive exploration of Vienna’s beloved Christmas markets, the Christmas Market Vienna Tour offers a delightful experience.
Priced from $92.37 per person, this 4.5-star rated tour takes participants through the city’s festive markets, providing a local guide, seasonal treats, and complimentary alcoholic beverages.
With a maximum group size of 20 travelers, the tour ensures a personalized experience.
While most reviews praise the knowledgeable guides and unique offerings, some customers encountered issues with communication and availability.
Nevertheless, the tour remains a popular choice, offering a festive and informative way to discover Vienna’s cherished Christmas traditions.
Read our full review: Christmas Market Vienna Tour Review
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Vienna: Christmas Market Magic With a Local
On a festive winter stroll, a local guide leads participants through Vienna’s enchanting Christmas markets. Priced at €114 per person, this 1-hour walking tour explores the city’s unique crafts and delectable treats.
Groups are limited to 8 people, ensuring an intimate experience. Along the way, guests learn about cherished local traditions and receive insider tips on the best bars, cafes, and restaurants.
A hot beverage and tasty local treat are included, while personal expenses remain separate. With a 5/5 customer rating, this tour promises a magical Christmas market experience in Vienna.
Booking can be made now with a flexible cancellation policy for a full refund up to 24 hours in advance.
Read our full review: Vienna: Christmas Market Magic With a Local Review
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Private Christmas Time Tour From Vienna to Hallstatt and Salzburg Market
This private Christmas time tour from Vienna takes travelers on a captivating journey to the enchanting towns of Hallstatt and Salzburg.
With a rating of 5.0 from 5 reviews, this private tour offers a memorable experience at $623.04 per person.
Travelers are picked up and dropped off at their hotel, transported in an air-conditioned vehicle, and guided by a professional English-speaker.
The tour includes visits to destinations not easily accessible independently, with guides providing detailed historical context.
Travelers consistently praise the knowledgeable and interactive guides, highlighting the personal touch and competence.
The tour hosts welcome positive feedback and encourage exploring other tours in the region.
Read our full review: Private Christmas Time Tour From Vienna to Hallstatt and Salzburg Market Review
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Christmas at Belvedere: Private Tour of the Upper Palace & Market
Travelers can easily enjoy Vienna’s enchanting Christmas spirit with the “Christmas at Belvedere: Private Tour of the Upper Palace & Market” experience.
This private tour offers a comprehensive exploration of the Upper Belvedere Palace and its stunning gardens, as well as the nearby festive Christmas market.
Led by a knowledgeable English-speaking guide, the tour includes entrance tickets, time for photography, and assistance with post-tour journey advice.
Reviewers praise the guide’s expertise and engaging storytelling, making this a well-organized and informative experience.
With a moderate fitness level required and wheelchair accessibility, this private tour is an excellent choice for those seeking an in-depth look at Vienna’s holiday attractions.
Read our full review: Christmas at Belvedere: Private Tour of the Upper Palace & Market Review
Book now: Check availability
Frequently Asked Questions
Are the Tours Suitable for Children?
The shopping tours are generally suitable for children, though the activities and content may not fully engage them. Parents should consider the tour’s focus and their child’s interests to determine if it’s the best fit.
What Is the Dress Code for the Tours?
The dress code for the tours is generally casual and comfortable. Participants should wear weather-appropriate clothing and comfortable walking shoes, as the tours often involve extensive walking. There’s no need for formal attire unless specified by the tour operator.
Can the Tours Be Customized for Special Dietary Needs?
Yes, the shopping tours can be customized to accommodate special dietary needs. Tour operators are happy to work with participants to ensure their specific requirements are met, providing a comfortable and enjoyable experience for all.
Are the Tours Wheelchair/Stroller Accessible?
The tours are generally wheelchair and stroller accessible, with most venues and transportation catering to guests with mobility needs. However, it’s best to check specific details when booking to ensure the tour fully meets individual accessibility requirements.
How Can I Book Last-Minute for the Tours?
You can book last-minute tours by contacting the tour operator directly or checking their website for availability. Many offer easy online booking, allowing you to secure your spot even at the last minute.
Recap
Vienna’s shopping tours offer a delightful blend of local cuisine, historic markets, and festive Christmas markets. Whether you’re exploring the city’s culinary highlights or enjoying the enchanting holiday atmosphere, these tours provide an engaging and authentic experience. With a range of options to choose from, visitors can tailor their shopping adventure to suit their interests and preferences.