CASA MARTINI – MARTINI & ROSSI Museum

CASA MARTINI, the iconic MARTINI & ROSSI Museum, offers visitors a captivating journey into the rich legacy and craftsmanship of the renowned vermouth brand. From exploring the origins of vermouth production to engaging in hands-on tasting and cocktail preparation workshops, this small-group experience provides an immersive exploration of MARTINI’s history and the art of mixology. With expert guidance, guests will uncover the secrets behind the brand’s enduring success and gain a newfound appreciation for the nuances that make MARTINI a global icon. Prepare to embark on a sensory adventure that blends culture, history, and the art of quintessential Italian aperitif.

Key Points

• The CASA MARTINI – MARTINI & ROSSI Museum offers a guided tour that explores the history, production methods, and iconic status of the MARTINI brand.

• Visitors can participate in a vermouth class to create their own personalized MARTINI vermouth blend using a variety of botanicals.

• The tour includes a dynamic tasting experience of the MARTINI range, paired with local snacks, providing an immersive journey into the brand’s legacy.

• Guests can learn the preparation techniques for classic MARTINI cocktails, gaining an appreciation for the skill and detail in cocktail making.

• The tour is a comprehensive experience that goes beyond the MARTINI brand, also highlighting the cultural and historical significance of Turin and the Piedmont region.

You can check if your dates are available here:

Overview and Pricing

The CASA MARTINI – MARTINI & ROSSI Museum offers visitors a comprehensive experience, priced at $223.88 per person.

Guests can reserve their spot in advance and pay later, with the option to cancel up to 24 hours before for a full refund.

The 3.5-hour tour includes a guided experience in English, starting in Piazza Castello, Italy, and transporting guests to the Pessione facility.

Highlights include an immersive journey into the company’s history, a cocktail experience, a vermouth class, and a dynamic tasting of the MARTINI range paired with local snacks.

With a small group size for a relaxed atmosphere, the tour emphasizes exploring the beauty of Turin and Piedmont, a region rich in history.

Tour Experience

A 3.5-hour guided tour takes visitors on an immersive experience starting from Piazza Castello in Italy.

After a 30-minute car ride to the town of Pessione, guests will enjoy a break, photo stop, and guided tour of the MARTINI & ROSSI museum.

The experience includes a vermouth class where participants create personalized vermouths, a dynamic tasting of the MARTINI range paired with local snacks, and visits to the production plant, food market, and arts & crafts market.

The tour concludes with a 30-minute car ride back to the starting point.

Throughout, an expert guide provides insights into the company’s history, botanicals, and production methods, delivering a comprehensive MARTINI discovery.

Tour Highlights

Visitors on the CASA MARTINI – MARTINI & ROSSI Museum tour can look forward to an immersive MARTINI DISCOVERY TOUR that delves deep into the company’s storied history.

The tour highlights include:

1. COCKTAIL EXPERIENCE: Guests will learn the preparation techniques for iconic MARTINI cocktails, gaining insider knowledge on the brand’s signature beverages.

2. VERMOUTH CLASS: Visitors can create their own personalized MARTINI vermouth, tailored to their aromatic preferences, under the guidance of expert instructors.

3. MARTINI ULTIMATE EXPERIENCE: The tour culminates in a dynamic tasting of the MARTINI range, expertly paired with local delicacies to enhance the flavor profiles of these renowned products.

Inclusions

The CASA MARTINI – MARTINI & ROSSI Museum tour includes transport from Turin to the Martini Museum, where visitors will be accompanied by a tour leader.

An included snack is provided, and expert guides at the Casa Martini will share insights into vermouth, botanicals, and production.

Guests will visit the production plant and enjoy a tasting of three MARTINI products, for those of legal drinking age.

Access to the Martini Store is also included, allowing visitors to explore the brand’s history and merchandise.

The tour emphasizes the beauty of Turin and Piedmont, a region rich in history, ensuring a well-rounded and immersive experience.

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Important Information

Not suitable for pregnant women, the CASA MARTINI – MARTINI & ROSSI Museum tour emphasizes a small group size (max 3 people) for a relaxed experience.

The tour also highlights the beauty of Turin and Piedmont, a region rich in history.

Key important information includes:

1. The tour isn’t recommended for pregnant individuals.
2. The small group size ensures a personalized and intimate exploration of the museum.
3. The tour places a strong emphasis on the cultural and historical significance of the region, providing a well-rounded experience beyond the Martini brand.

Immersive Journey Into History

An immersive journey into the rich history of the MARTINI brand awaits visitors at the Casa Martini – MARTINI & ROSSI Museum.

Through captivating guided tours, guests are transported back in time to explore the company’s origins and evolution. Visitors will discover the intriguing stories behind the iconic MARTINI logo, the meticulous craftsmanship involved in vermouth production, and the brand’s pioneering role in the world of mixology.

The tour culminates in a dynamic tasting experience, allowing guests to savor the unique flavors and aromas that have made MARTINI a global icon.

This immersive experience offers a comprehensive understanding of the MARTINI legacy, leaving visitors with a newfound appreciation for the brand’s indelible mark on the world of spirits.

Cocktail Preparation Techniques

Guests participating in the MARTINI Discovery Tour are treated to an immersive cocktail experience, where they’ll learn the intricate preparation techniques behind iconic MARTINI cocktails.

The expert guides at Casa Martini lead guests through a hands-on demonstration, revealing the art of crafting classic cocktails like the MARTINI Negroni and MARTINI Americano.

Participants will discover:

1. The importance of precisely measuring ingredients for balanced flavors.
2. Proper mixing methods, such as stirring versus shaking, and their impact on texture and aroma.
3. Garnish selection and placement to enhance the visual appeal and final taste profile.

This interactive session provides an appreciation for the skill and attention to detail required to create the perfect MARTINI cocktail.

Personalized Vermouth Creation

As part of the MARTINI Discovery Tour, participants embark on a personalized vermouth creation experience. They learn about the nuanced art of blending botanicals to craft a unique vermouth. Guided by experts, they explore the aromatic notes and experiment with various ingredient combinations. The process involves a hands-on tasting session, where guests customize their own vermouth based on personal preferences. This interactive activity allows them to appreciate the complexities of vermouth and develop a newfound understanding of the signature MARTINI taste profile.

Botanical	Aroma	Flavor
Wormwood	Herbaceous, bittersweet	Adds complexity and structure
Chamomile	Floral, calming	Balances bitterness and sweetness
Cinnamon	Warm, spicy	Adds depth and warmth
Citrus Peel	Bright, zesty	Provides freshness and acidity
Juniper	Piney, resinous	Contributes to the gin-like profile

Frequently Asked Questions

What Is the Dress Code for the Tour?

The tour doesn’t have a strict dress code, but casual and comfortable attire is recommended. Guests should dress for a relaxed experience exploring the museum and enjoying the food and wine tasting.

Are Photography and Video Recording Allowed During the Tour?

Photography and video recording are generally allowed during the tour, providing an opportunity for guests to capture their memorable experience. However, guests should be mindful of any restrictions or guidelines provided by the tour guides.

Can the Tour Be Customized for Specific Dietary Requirements?

The tour can accommodate specific dietary requirements. Guests should contact the organizers in advance to make any necessary arrangements, such as providing vegetarian, vegan, or gluten-free options during the food and wine tastings.

Is There a Minimum Age Requirement to Participate in the Tour?

There’s no minimum age requirement to participate in the tour. However, only guests aged 18 and above can taste the MARTINI products during the tasting session as part of the tour experience.

What Is the Best Time of Year to Visit the MARTINI Museum?

The best time to visit the Martini Museum is during the spring and fall when the weather is mild and pleasant, allowing visitors to fully enjoy the outdoor exhibits and activities. The summer can be quite hot, while winters can be cold and rainy.

Recap

The Casa Martini – Martini & Rossi Museum offers visitors a captivating journey through the rich history and craftsmanship of the iconic MARTINI brand. With expert guidance, guests enjoy the art of vermouth production, cocktail preparation, and personalized vermouth creation, making this a truly unique and engaging experience that blends culture, history, and the flavors of this renowned Italian brand.

You can check if your dates are available here: