Exploring the fishing and agricultural traditions of Hoi An can be an engrossing experience for visitors. This half-day tour offers an immersive look into the local way of life, from the bustling Duy Hai fish market to the artisanal production of fish sauce. Guests will also have the chance to discover the distinctive Sampan rum through a cocktail tasting, providing a unique insight into the region’s cultural heritage. Whether you’re interested in Vietnamese cuisine or simply seeking a glimpse into the daily routines of a coastal community, this tour promises to be a memorable and enlightening adventure.
Key Points

- Explore the Duy Hai fish market and observe the bustling fishing culture and tradition in the region.
- Visit the Cua Khe fish sauce village and learn about the centuries-old craft of producing this essential Vietnamese ingredient.
- Discover the unique Sampan rum, a specialty agricultural rum, and enjoy a cocktail tasting at the distillery.
- Enjoy the charming village lifestyle and cultural heritage during the 4-hour half-day tour.
- The tour includes pickup, drop-off, entrance fees, and an English-speaking guide, providing a comprehensive and hassle-free experience.
Tour Details

The tour is a half-day Fish Village & Famous Vietnam Sampan experience, lasting 4 hours and departing from Hoi An.
Priced from $106.00 per person, the tour offers a reserve now and pay later option.
Guests will be picked up from the Hoi An city center and visit the Duy Hai Fish Market for 40 minutes.
They’ll then spend over 2 hours exploring the traditional Cua Khe fish sauce village and the Sampan distillery, where they can enjoy a cocktail tasting.
The tour highlights include discovering Sampan’s agricultural rum production, experiencing the local lifestyle and culture, and taking a boat ride to the Duy Hai fishing village.
Hotel pickup, drop-off, entrance fees, and an English-speaking guide are all included.
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Itinerary Breakdown

Upon arriving at the Hoi An city center, guests are picked up for the tour. They then visit the Duy Hai Fish Market for approximately 40 minutes, allowing them to enjoy the local fishing culture. Next, they travel to the traditional Cua Khe fish sauce village, where they spend 2.42 hours exploring the village and learning about the local lifestyle and culture. The tour then takes them to the Sampan distillery, where they can enjoy a cocktail tasting based on the Sampan rum. Finally, the group returns to the Hoi An city center, concluding the half-day Fish Village & Famous Vietnam Sampan tour.
| Itinerary | Duration |
|---|---|
| Pickup from Hoi An city center | – |
| Visit Duy Hai Fish Market | 40 minutes |
| Visit Cua Khe fish sauce village | 2.42 hours |
| Visit Sampan distillery, including cocktail tasting | Not specified |
| Return to Hoi An city center | – |
Discover Sampan Rum

Visitors on the Fish Village & Famous Vietnam Sampan tour can discover the unique Sampan agricultural rum, a specialty of the region.
This rum is produced at the Sampan distillery, where guests have the opportunity to enjoy a cocktail tasting during their visit.
The Sampan rum is crafted using traditional methods, drawing on the local agricultural resources. Guests can learn about the production process and the unique flavors that define this regional spirit.
The cocktail tasting allows visitors to sample the Sampan rum in a variety of creative mixed drinks, providing a delightful conclusion to the overall tour experience.
Village Lifestyle and Culture

During the tour, guests venture to a traditional Cua Khe fish sauce village, where they enjoy the local lifestyle and culture. Residents welcome visitors, providing glimpses into their centuries-old practices of producing fish sauce, a culinary cornerstone in Vietnamese cuisine.
Guests observe skilled artisans carefully crafting fish sauce using ancient techniques, painstakingly fermenting anchovies in wooden barrels.
They learn about the importance of fish sauce in Vietnamese cooking, and how it has been passed down through generations.
Visitors explore the charming streets, witnessing daily life in the village, from children playing to elders gathering.
The tour offers a rare opportunity to authentically connect with the local community and appreciate their rich cultural heritage.
More Great Thing To Do NearbyWelcome Cocktail Experience

The tour culminates with a welcome cocktail tasting featuring Sampan rum, allowing guests to savor the unique flavors of this locally-distilled spirit.
During this experience, visitors will learn about the rum’s production process at the Sampan distillery.
The cocktail is crafted using the artisanal rum, showcasing its distinct character. This provides an opportunity to appreciate the skill and tradition behind the Sampan brand.
The tasting allows participants to fully enjoy the local culture, as they sample a signature drink that reflects the region’s rich heritage.
This interactive experience caps off the tour, leaving guests with a memorable impression of Vietnam’s vibrant traditions.
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Duy Hai Fishing Village

On the tour, guests explore the Duy Hai fishing village, where they witness the bustling activity of the local DuyHai fish market. This vibrant marketplace showcases the daily catch brought in by the industrious fishermen of the region.
Visitors can observe the following:
- Fishermen unloading their boats and sorting their fresh seafood
- Merchants bartering and negotiating prices with customers
- Locals browsing the stalls, selecting the finest produce for their meals
- The lively atmosphere filled with the sounds of haggling and the salty sea air
This immersive experience provides a glimpse into the traditional fishing culture that has sustained the community for generations, offering a truly authentic Vietnamese experience.
Inclusions and Exclusions

The tour package includes hotel pickup and drop-off within Hoi An city center, as well as entrance fees and a boat ride. An English-speaking guide is provided, with other language options available for an additional charge.
However, the tour excludes tips, gratuities, and any personal expenses such as shopping, telephone usage, or beverages.
Travelers can expect to visit the Duy Hai fishing village, the traditional Cua Khe fish sauce village, and the Sampan distillery for a cocktail tasting.
The tour highlights include discovering Sampan’s agricultural rum production, experiencing the local lifestyle and culture, and enjoying a thorough look into the fishing and agricultural traditions of the region.
Tour Highlights

Highlights of the tour include discovering Sampan’s agricultural rum production, allowing travelers to experience the local lifestyle and culture firsthand, and enjoying a welcome cocktail based on the Sampan rum at the distillery.
The tour also features:
- A boat ride to the Duy Hai fishing village for an authentic glimpse into the daily lives of local fishermen
- A visit to the traditional Cua Khe fish sauce village, where visitors can learn about the time-honored process of making this Vietnamese culinary staple
Opportunities to take in the rich cultural heritage and traditions of the region.
Knowledgeable English-speaking guides who can provide insight and context throughout the experience.
Frequently Asked Questions

Can I Join the Tour if I Have a Disability?
Yes, the tour accommodates travelers with disabilities. The tour provider offers assistance and modified activities to guarantee an inclusive and accessible experience for all participants. Guests should inform the provider of any special needs at the time of booking.
What Is the Maximum Group Size for This Tour?
The tour does not specify a maximum group size. However, customers with disabilities are encouraged to contact the tour provider to discuss any special accommodations needed to participate in the tour comfortably.
Are There Any Age Restrictions for the Tour Participants?
The tour has no age restrictions, allowing participants of all ages to join. Children are welcome, though parental supervision is required. The tour’s activities are suitable for a wide range of ages.
Can I Modify the Tour Itinerary to Focus on Specific Interests?
Yes, the tour itinerary can be customized to focus on a participant’s specific interests. The tour operator can adjust the duration and activities to accommodate individual preferences, allowing for a more tailored and engaging experience.
How Do I Get a Refund or Make Changes to My Booking?
To modify or cancel a booking, contact the tour operator directly. They can assist with refunds, changes to itinerary, or other adjustments as needed, subject to their policies. Additional fees may apply for any changes or cancellations.
Recap
This half-day tour offers a unique glimpse into Vietnam’s fishing and agricultural heritage.
Visitors will explore a bustling fish market, observe traditional fish sauce production, and discover the distinctive Sampan rum through a cocktail tasting.
The immersive experience allows guests to appreciate the cultural significance of these local industries in Vietnamese cuisine and daily life.
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