In our review of The Soho Hotel, we found it to be a top-notch place to stay in London’s lively Soho area. Part of the Firmdale Hotels group, this 5-star hotel is just a short walk from Oxford Street and other must-see spots.

We were impressed by the friendly staff, tasty food, and great gym and spa. The rooms are comfy and well-designed, perfect for both travelers and business folks.

However, it’s worth noting that the hotel can be pricey, especially during peak seasons. Also, some guests might find the bustling Soho neighborhood a bit noisy at night.

This hotel is ideal for travelers who want to be in the heart of London’s action and don’t mind spending extra for a luxurious experience. It’s particularly suited for art lovers, as the hotel features unique decor and artworks throughout.

If you’re looking for a quiet, budget-friendly option, you might want to look elsewhere.

Key Points

The Soho Hotel, Firmdale Hotels - Key Points

  • The Soho Hotel, part of the Firmdale Hotels group, is a 4-star luxury hotel located in London’s Soho district, within a 5-minute walk of Oxford Street.
  • The hotel has exceptional guest ratings, with high scores for staff service, facilities, cleanliness, and comfort, making it suitable for both leisure and business travelers.
  • The accommodation options range from Superior Rooms to spacious Suites, all featuring modern amenities and a focus on design and comfort.
  • The hotel offers a range of dining and wellness facilities, including an award-winning bar, a restaurant serving modern European cuisine, and a fully equipped gym with personal training services.
  • The Soho Hotel is committed to sustainability, with initiatives in place to reduce its environmental impact and engage with the local community.

Hotel Overview

The Soho Hotel, Firmdale Hotels - Hotel Overview

The Soho Hotel, part of the Firmdale Hotels group, is located in the heart of London’s iconic Soho district.

This 4-star hotel boasts a 9.5/10 rating based on 410 reviews and an excellent 9.7/10 location score.

Situated just a 5-minute walk from Oxford Street, the hotel is near popular attractions like Piccadilly Circus and Leicester Square.

Guests can enjoy a range of amenities, including free WiFi, private parking, a fitness center, restaurant, bar, and facilities for disabled guests.

The hotel’s central location and comprehensive facilities make it an attractive choice for both leisure and business travelers exploring the vibrant Soho neighborhood.

Guest Ratings and Highlights

The Soho Hotel, Firmdale Hotels - Guest Ratings and Highlights

Guests have widely praised the Soho Hotel, awarding it exceptional ratings across various categories.

The hotel’s staff received a remarkable 9.7 score, with reviewers commending their exceptional service. The facilities were also highly rated at 9.6, and the cleanliness and comfort both scored an impressive 9.8 out of 10.

While the value for money was still solid at 8.5, it was the slightly lower score among the evaluated aspects. Reviewers consistently highlighted the hotel’s luxurious yet cozy atmosphere, its stunning design and art, and the exceptional quality of the beds and linens.

Accommodation Options

The Soho Hotel, Firmdale Hotels - Accommodation Options

The Soho Hotel offers a range of well-appointed accommodation options to suit various traveler preferences. Guests can choose from Superior Rooms, Deluxe Rooms, Luxury Rooms, and Luxury Junior Suites, each featuring air-conditioning, flat-screen TVs, fully stocked minibars, and en-suite bathrooms.

For those seeking more space, the hotel also offers Soho Suites, Two-Bedroom Suites, and Three-Bedroom Suites. All rooms are designed with exceptional attention to detail, providing guests with a luxurious and comfortable stay.

Amenities include a beauty treatment room, where guests can indulge in soothing massages, facials, and manicures.

Dining and Cuisine

On-site, The Soho Hotel offers a restaurant serving modern European cuisine for breakfast, lunch, and dinner. The restaurant menu features locally-sourced ingredients and seasonal dishes.

Guests can also enjoy the award-winning bar, which offers an extensive selection of cocktails, wines, and spirits.

Beyond dining, the hotel provides additional facilities such as a fully equipped gym with a personal trainer and a beauty treatment room for massages, facials, and manicures.

The hotel also offers daily housekeeping, laundry services, and meeting/banquet facilities to cater to the needs of its guests.

Recreational Facilities

A fully equipped gym with a personal trainer is available for guests looking to maintain their fitness routine during their stay.

The gym offers:

  • Cardiovascular equipment including treadmills, stationary bikes, and elliptical machines
  • Free weights, resistance training machines, and benches
  • Yoga mats and exercise balls for stretching and core workouts
  • Private treatment rooms for massages, facials, and other spa services

Along With the gym, the hotel also provides a beauty treatment room where guests can indulge in pampering treatments to relax and rejuvenate during their visit.

Accessibility and Location

The Soho Hotel, Firmdale Hotels - Accessibility and Location

The Soho Hotel boasts an excellent central location, just a 5-minute walk from Oxford Street and in close proximity to Piccadilly Circus and Leicester Square. With various tube stations, restaurants, bars, cafés, theatres, and nightlife within easy reach, the hotel’s accessibility is a major draw for guests. The hotel’s commitment to sustainability is also noteworthy, as it has implemented practices in waste, water, energy, and community engagement.

Tube Stations Restaurants Bars Theatres
Tottenham Court Road Balans Soho Society The Spice of Life Piccadilly Theatre
Leicester Square Dean Street Townhouse Blue Posts Gielgud Theatre
Piccadilly Circus The Dean Street Townhouse Soho Grind Lyric Theatre
Oxford Circus The Ivy Soho Brasserie Nest Apollo Theatre

Sustainability Practices

As a signatory to the World Travel & Tourism Council’s ‘Hotel Carbon Measurement Initiative’, the Soho Hotel has made a concerted effort to reduce its environmental impact.

The hotel has implemented several sustainability practices, including:

  • Waste management programs to minimize landfill waste and increase recycling.
  • Water conservation initiatives, such as low-flow fixtures and water-efficient laundry operations.
  • Energy-efficient lighting and appliances to reduce the hotel’s carbon footprint.
  • Partnerships with local community organizations to support sustainable tourism and environmental initiatives.

These efforts demonstrate the Soho Hotel’s commitment to operating in a more eco-friendly and socially responsible manner, aligning with the growing demand for sustainable hospitality experiences.

Recap

The Soho Hotel offers a premier hospitality experience in the heart of London. With its exceptional service, luxurious amenities, and commitment to sustainability, the hotel caters to discerning travelers seeking a truly memorable stay.

From the beautifully appointed rooms to the award-winning dining and wellness facilities, every aspect of the Soho Hotel is designed to exceed guests’ expectations.

Whether visiting for business or leisure, travelers will find the hotel’s central location, attention to detail, and dedication to environmental responsibility make it an ideal choice for their London getaway.

The Soho Hotel’s unwavering focus on excellence ensures it remains a top-tier destination for those seeking the best of London’s hospitality.

Common Questions

The Soho Hotel, Firmdale Hotels - Common Questions

What Is the Hotel’s Pet Policy?

The hotel welcomes well-behaved pets for an additional fee. Guests must keep pets on a leash in public areas and clean up after them. Pet amenities are available upon request.

Does the Hotel Offer Airport Shuttle Services?

The hotel does not offer an airport shuttle service. Guests will need to arrange their own transportation to and from the airport, such as taxis, rideshares, or public transportation.

Are There Any Discounts or Special Packages Available?

The hotel offers various seasonal and special occasion packages, such as weekend getaways and holiday packages. Guests can also take advantage of corporate or group discounts when booking multiple rooms or longer stays.

Can the Hotel Accommodate Early Check-In or Late Check-Out Requests?

The hotel accommodates early check-in and late check-out requests whenever possible, subject to availability. Guests are encouraged to make such requests during booking or directly with the hotel staff to ensure the best possible service.

What Is the Dress Code for the On-Site Restaurant and Bar?

The dress code for the on-site restaurant and bar is smart casual. Guests are expected to wear neat, clean clothing that’s appropriate for a fine dining hotel, though formal wear isn’t required.

The Last Word

Based on our recent stay, we can confidently say that The Soho Hotel offers guests a sophisticated and luxurious experience in the heart of London. With its prime location, exceptional service, and wide range of amenities, the hotel has earned our highest recommendation. Whether seeking a comfortable retreat or a stylish base to explore the city, we found that visitors are sure to be captivated by the hotel’s blend of modern luxury and timeless elegance. If you’re interested in experiencing The Soho Hotel for yourself, we recommend using the booking.com button below to secure your stay. In our experience, they often offer competitive prices for this exceptional property.